Off the Shelf

The Five Strategies for Fundraising Success

January 2, 2001
Mal Warwick, Nick Allen (San Francisco, California: Jossey-Bass Inc., 2000)

In The Five Strategies for Fundraising Success, direct-mail marketing maven Mal Warwick presents five fundraising strategies — Growth, Involvement, Visibility, Efficiency, and Stability (or G.I.V.E.S) — and discusses how each can accomplish a different goal beyond the raising of money....