It's A Helluva Town: Joan K. Davidson, the J.M. Kaplan Fund and the Fight for a Better New York by Roberta Brandes Gratz tells the story of how one person and a small family foundation were able to create outsize impact in the nation's largest city and make it a more vibrant, equitable, and sustainable place to live and work. As cities across the country wrestle with unprecedented challenges stemming from the COVID-19 pandemic, Gratz' "case study" on the power, and limits, of philanthropy could not be more timely.
Founded in 1945 by Jacob "Jack" Merrill Kaplan, the J.M. Kaplan Fund today distributes more than $6 million in grants annually and has approximately $140 million in assets, a legacy of the sale of the Welch Grape Juice Company, which Kaplan headed for many years, to a grape growers' cooperative in the 1950s. In 1977, Kaplan's oldest child, Joan Davidson, was named president of the foundation he had created. As Gratz details in the book, Davidson took the responsibility seriously and, with the relatively modest resources of the J.M. Kaplan Fund at her disposal, played an outsized role in transforming New York during the latter half of the twentieth century.
For Gratz, Davidson and the Kaplan Fund embody an important philanthropic principle: solutions to some of our most urgent social problems do not necessarily have to come with a big price tag. Indeed, because foundations and philanthropists tend to be risk-averse, moving early and decisively to address a problem can yield impressive results. By way of example, Gratz quotes Aryeh Neier, a co-founder of Human Rights Watch, who credits the Kaplan Fund as "the first significant funder of Human Rights Watch at $200,000 a year before [the] Ford Foundation came in" and goes on to say "[the fund] was crucial in launching us." To put that in perspective, HRW today has a budget of $75 million, a staff of four hundred and fifty people, and is widely considered to be one of the most effective human rights organizations in the world.
In an entirely different arena and on a smaller scale, the fund awarded a $1,500 grant in 1992 to the Beachside Bungalow Preservation Association in Far Rockaway, Queens, to plant thirty trees and other site-appropriate vegetation as protection against potentially devastating storm surges. Twenty years later, when Superstorm Sandy devastated the Rockaways, the area's bungalows and their residents were largely spared.
One of Davidson's most remarkable accomplishments as leader of the fund was her willingness to support institutions and social movements unafraid to question the paradigms and narratives that others took for granted. In the late 1970s and early 1980s, for instance, the fund supported the efforts to landmark and save the Helen Hayes and Morosco theaters in Manhattan's Theater District from demolition. Legal action seemed to be the only way to save the theaters, and for help Davidson turned to the Natural Resources Defense Council, a young environmental organization and an unlikely ally. Davidson had been a board member of NRDC, however, and understood how it could be useful in this particular fight. Though getting NRDC to take up the cause was a "hard sell," it eventually agreed. Ultimately, the theaters fell to the wrecking ball, but the case was pivotal in defining the strategies employed by the organization as it grew to become a leading player in the environmental advocacy movement — and, as Gratz writes, expanded the boundaries of that work so that "[e]nvironmental issues would never again be limited to the natural; the built and the natural were seen as symbiotic and forever joined." Today, cities and the urban ecosystems that grow up around them are widely regarded as critical components of the "environment," and NRDC has gone on to build an important and impactful urban program focused on putting resilient, sustainable cities at the center of the climate change conversation.
The success of an initiative often is judged by the extent to which it prevents harm. By empowering grassroots activism, philanthropy can play a critical role in stopping projects that pose threats to the environment, communities, and/or the very fabric of society — an idea that has significantly shaped both the historic preservation and environmental movements. As Gratz writes, "Preservation is never about historic buildings alone; it is about urbanism — preserving the whole city — which is simply the sum of its diverse and very interconnected parts." In the 1970s, she adds, "intelligent people had good reason to think that New York was doomed, and that making it more accessible to suburbia (and cars) and easier and safer as a venue for nighttime entertainment (via Lincoln Center) was the way to save it."
One of the linchpins of that vision was Westway, a proposed twelve-lane highway to be built from 42nd Street to Battery Park on land partly reclaimed from the Hudson River. The project, if completed, would have ceded primacy to the automobile in Manhattan — at the expense of mass transit and the ecologically important Hudson River estuary. Thanks to successful litigation supported by Davidson and the Kaplan Fund, however, the project was defeated, and the federal funding that had been allocated to it was used instead to support the city's public transit infrastructure, a critical building block of New York City's comeback in the 1980s and '90s. The book details several such fights against pernicious projects and proposals, some of them more successful than others. But the common thread in all is the emerging power of grassroots activism, which Davidson and the fund were critical in nurturing and sustaining.
More recently, the economic model that propelled New York City to new heights in the opening decades of the twenty-first century has been overturned by COVID-19. Every day during this seemingly endless pandemic, New Yorkers have been challenged to re-conceptualize how they work and live. At the same time, the virus has highlighted the unequal, unjust, and often-racist systems that marginalize communities. The lesson is clear: now is the time to develop new models and paradigms for cities that give all people who call them home a chance to flourish. It's A Helluva Town reminds us that this isn't the first time New York has found itself at such a crossroads. But, as in the 1970s, headlines like "Is New York City Over?" and "400,000 people flee from the city" obscure the fact that major urban centers like New York are hard to keep down as long as visionaries like Joan Davidson call them home. She, and the people who supported her at the J.M. Kaplan Fund, are proof, as Margaret Meade famously said, "that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."
Nick Opinsky is a senior development officer for institutional giving at American Jewish World Service.