To reduce tobacco use in the United States with major initiatives reaching youth, women, and priority populations through grant awards, research initiatives, marketing campaigns, training programs, and collaboration with national and local partners.
Purpose of Site:
The site provides information on the foundation's background, programs and initiatives, and media campaigns. It also provides guidelines for grantseekers working to reduce tobacco use, facts on the dangers of smoking, tips for quitting smoking, and Legacy events and publications.
The foundation was established in March 1999 as a result of the Master Settlement Agreement between a coalition of attorneys general in forty-six states and five U.S. territories and the tobacco industry. The organization, which is funded primarily by payments designated by the settlement, has four main goals: reducing youth tobacco use, decreasing exposure to second-hand smoke, increasing successful quit rates, and reducing disparities in access to prevention and cessation services and in exposure to secondhand smoke.
The most prominent feature on the foundation's home page is a photo of a woman who was featured in a Legacy campaign and recently died after a long battle with cancer caused by smoking for forty-two years. In addition to information about Linda Costigan, the page includes the foundation's mission and a toolbar with links to the main areas of the site — About Legacy, Programs & Initiatives, Get Involved, Press Room, and Donate.
The site's Press Room educates the public on the dangers of tobacco use by providing the latest news from Legacy and the truth youth anti-smoking campaign, as well as general information about tobacco. The press section also includes fact sheets about smoking; a resource gallery with campaign logos, legal documents, print/broadcast advertisement campaigns, and audio/visual resources; and Legacy's publications.