Mission: To use the power of behavioral science to design scalable solutions to some of society’s most difficult problems.
Background: In 2008, a team of Harvard academics created the first behavioral design lab in the world with the aim of applying insights from the behavioral sciences to complex social problems and better understand why people make the decisions they do. Their initial efforts to identify the subtle but important behavioral details that can have a disproportionate impact on outcomes has grown into an organization with global reach and influence. In the years since its inception, Ideas42 has partnered with foundations, nonprofit organizations, government agencies, and socially-minded companies on more than a hundred projects in over thirty-five countries, using insights from behavioral science to improve the lives of tens of millions of people around the world.
Outstanding Web Features: The team at Ideas42 seeks to experiment with and develop solutions that reflect how people make decisions, identify promising solutions to tough problems, and scale those solutions to impact as many lives as possible. Through the site's projects portal, visitors can see how cutting-edge behavioral insights developed by Ideas42 researchers are used to solve some of the world's toughest social problems and learn more about tools like the B-HUB and A/B Testing, which are used to collect data and assess, in a straightforward, scientific way, the most effective designs for government programs. Visitors to the site can also learn more about how Ideas42 has used machine learning to address barriers to postsecondary education, create a more secure retirement for Mexican workers, improve the effectiveness of cash transfer programs, and spark greater civic participation; check out dozens of behavioral science papers; learn more about the Ideas42 Venture Studio; or register for any number of courses offered by the Ideas42 Academy.