To increase the quality and quantity of charitable planned gifts by serving as the voice and professional resource for the gift planning community.
Purpose of Site:
To provide resources and training to fundraisers for nonprofit institutions and consultants and donor advisors working in a variety of for-profit settings. The National Committee on Planned Giving's Web site also provides information about the organization and its activities, encourages communication within the field, and updates planned giving professionals on advocacy efforts to increase understanding of the field.
The field of planned giving dates back to 1969, when Congress passed the Tax Reform Act that changed the way Americans gave to charities. The Lilly Endowment Inc. was one of the first to see the potential of planned giving and soon offered a program to help nineteen colleges in Indiana launch or expand planned giving efforts. As other programs sprouted across the nation, groups of professionals involved in gift planning began discussing the idea of a national organization to help facilitate networking within the field. As a result, NCPG was formed in 1988 as a federation of planned giving councils to provide education and training and encourage communication. The national organization now counts 112 participating councils nationwide with 11,000 members.
In addition to providing NCPG's mission and a brief testimonial, the home page of the organization's Web site highlights what's new at NCPG and includes links to more information on those topics. The toolbar on the left side of the page directs visitors to the main areas of the site: About NCPG, Join NCPG, Member Directory & Resources, Resource Center, Education & Training, Ethics & Standards, Government Relations, LEAVE A LEGACY, National Conference, pals, Planned Giving Councils, Calendar of Events, and Contact Us. The site's keyword search box is located below the toolbar.
The Resource Center of NCPG's Web site offers planned giving professionals an array of tools to make their jobs easier. Visitors can go to the Resource Center to access order forms for publications, videos, and audio tapes; use the Web Business Pages for a listing of companies providing gift planning products and services; and view the Gift Planner Profile 3, a survey of NCPG members that describes professional characteristics of gift planners and identifies and tracks trends and developments in the profession. The Resource Center also provides a list of e-mail discussion groups for gift planners and a donor survey.
The LEAVE A LEGACY program and the related Web site helps people learn about charitable giving through a will or from an estate and encourages prospective donors to work with charities they already support and estate planning professionals to set up bequests and other planned gifts. The site provides information on how to set up planned gifts, links to regional LEAVE A LEGACY programs, and statistics on giving. LEAVE A LEGACY was created by the Central Ohio Planned Giving Council, which has allowed NCPG to distribute the program nationwide to all of its councils in the hopes of creating national impact.