WWF's goal is to stop, and eventually reverse, the worsening degradation of the planet's natural environment, and build a future in which humans live in harmony with nature.
Purpose of Site:
To disseminate information regarding WWF's programs and environmental initiatives to its global membership. WWF's Web site publishes regular action alerts and reports on its actions worldwide.
Since it was founded in 1961, WWF has become one of the world's largest and most effective independent organizations dedicated to the conservation of nature. It has reached this status through a constant record of conservation achievements.
WWF now operates in over a hundred countries, supported by nearly five million people worldwide. Its initials and famous Panda logo have become a powerful rallying point for everyone who cares about the future of the planet and wants to help shape it in a positive way.
Forty years ago, WWF's work consisted mainly of protecting animals and plants threatened with extinction. Not just because they are beautiful and rare, but because they are part of a complex chain in which the disappearance of even a single species can have far-reaching consequences.
Since then, the scope of the work has broadened. Today, the organization also tackles the many forms of pollution that are harming the soil, atmosphere, freshwater and oceans, which ultimately sustain life. It also looks for new and sustainable ways of using the planet's natural resources.
WWF is taking action to protect the environment for people and for nature.
The newly redesigned Web site is rich with information yet easy to navigate. The organizations worldwide initiatives are fully defined and illustrated on the site. A visitor can easily find any program WWF is involved with in any region of the world. Read environmental and action news updates, or join a protest by sending an e-mail petition to voice your support for one of the organization's initiatives.
The site's outstanding feature is the Panda Passport, a "global environmental campaigning tool." Sign up for this free feature and receive e-mail alerts about WWF actions that you can take place in. Also send e-mail petitions, donate to your favorite cause, and become a member of a global network of environmentally concerned individuals. Be warned, however, you will receive calls to action that will ask you to participate in protests and other activities.
The site is available in French- and Spanish-language versions.